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Video: Why Publishers Love Hardcover Books

Novelist Tess Collins entrusted me with the design of her new book, Helen of Troy. It’s a “quirky and lively retelling of the Greek legend” but set in small-town America. Copies of the book recently...

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Author Blogging 101: Video Interview Tools & Tips

Video interviews online are becoming more common, and many bloggers and online content marketers are interested in taking advantage of video for lots of reasons. When you come from a print-oriented...

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Video: John Kremer on Book Marketing in 2012

Last week I had a chance to sit down with John Kremer and have a chat about book marketing. I don’t think John needs much of an introduction, but for those new to the indie publishing scene, you really...

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Video: The Book Marketing Continuum

Authors who are new to self-publishing can have a hard time understanding how all the parts of this puzzle fit together: Do I need 2 ISBNs? Should I print digital or offset? Can I publish ebooks and...

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15 Steps to Create Great Blog Videos

Video is everywhere in blogs today. As many people predicted, when web surfers get broadband internet service, they want blog video and lots of it. Let’s face it, we’ve all be raised on television in...

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Roadmap Case Study Interview with Karen McCann

One of the best things about my job is that I get to meet and get to know so many authors. Whether it’s here on the blog, at publishing industry events, through my consulting and design work, or in the...

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How Do You Know Whether Your Blog is Working? Interview with George Gill

It’s so easy to start a blog now that thousands of authors start blogging every year. And then most of them quit. What’s the difference between an author who learns how to use their blog—an incredible...

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Developmental Editing with Alan Rinzler [Video Interview]

I had the great pleasure to sit down last week and have an extended talk with legendary editor Alan Rinzler. We only live about 30 minutes away from each other, and we’ve been on many panels together...

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[Video] Adobe InDesign Book Template Quick Look

Yesterday I introduced our new book templates for Adobe InDesign, and we’ve already had to field a lot of questions. So today I sat down and made this video to show you what the templates look like and...

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[Video] What’s Up At BookBaby.com? Interview with Steven Spatz

Long-time readers will remember the interviews I did with BookBaby.com’s original leader, Brian Felsen. These intereviews were key to really understanding how BookBaby saw the ebook market they entered...

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